Collegetown Bagels Logo Re-Design
This is a fictional logo redesign for Collegetown Bagels to refresh their visual identity. The goal was to modernize the brand while preserving its approachable, community-focused spirit. I reworked the typography and incorporated original hand-drawn illustrations to create a fresh, inviting look. The updated logo blends clean, contemporary design with playful, handcrafted details, resulting in a distinctive and versatile mark suitable for the bakery’s print and digital branding.
Created a moodboard to generate ideas and define the project’s visual direction.
Designed bold patterns and textures in Adobe Illustrator and Photoshop for use across three compositions.
Experimented with a cyan, magenta, and yellow palette to establish rhythm and contrast.
Refined each composition by simplifying forms and emphasizing the portrait as the focal point.
Achieved a cohesive final series through balanced color, structure, and visual movement.
Project Process
